With a passion for understanding context and human needs, Charmaine leverages on more than 9 years of professional experience as a Senior Creative and Art Director to craft meaningful and user-centric solutions.
Her core strengths are in art direction and brand identity, she seeks to push boundaries in every project that she undertakes, whether it’s new or old. With works spanning various sectors, she’s the creative conduit between worlds such as F&B and Hospitality, Music & Lifestyle, and Healthcare,
Highly adaptable, Charmaine thrives in dynamic environments as both an independent powerhouse and a collaborative team player, where creative problem-solving is encouraged, and teamwork is key to continued excellence.
She is excited by the way culture and media are constantly shapeshifting, and how it impacts the way we perceive and understand our world. A life-long pop culture scholar that keeps on keeping up, Charmaine can explain the world to you and how we can remake it.
Studios / Agencies
nextofkin
OuterEdit
Sarah & Schooling Graphic Design
Spurwing Communications
F&B / Hospitality
Beam Suntory
Les Amis Group
Vanda Botanical Dessert
Music / Lifestyle
Arctic Monkeys
Festive Folks
Field Assembly
Middle Class Cigars
Symmetry Entertainment
Sports & Media
ONE Championship
ONE Esports
Healthcare, Wellness & Technology
IHH Healthcare
Kangtao Technology
The Nutrition Clinic