Dearly, Jute

Branding & Visual Identity, Art Direction, Graphic Design
2024

Doing good made simple

Dearly, Jute is a sustainable lifestyle company that focuses on transforming a raw natural resource called jute into functional goods for pets and the home.

Founders Ishrat & Namira believe choosing to do good for our environment should be a simple choice. This is a brand inspired by this philosophy to be simple and “enough”; to deliver uncomplicated, functional products that makes a lasting impact on our individual sustainability journey.

The Art of Gentle Living

Dearly, Jute is clean and sophisticated — it embraces the simple pleasures of gentle and intentional living.

This brand identity serves as the foundation that can be further developed and applied into other brand touchpoints. Explorations included social media, branded merchandise, retail and delivery solutions.