KOAL

BrandIng & Visual Identity, Graphic Design
2021

Food & Interior Photography by Audrey & Mok Photography

Transformation from Light to Night

KOAL is the grill-focused dining concept by Les Amis Group that marries Asian flavours with grilling techniques, creating unforgettable dishes that have flavours that are surprisingly delicate yet well-defined.

Inspired by the fire as an essential element that transform darkness to light, the heart of KOAL’s cuisine style also seeks to transform the familiar into exciting new flavours that will become your next favourite dish.

My Role
As the lead creative designer, I worked closely with my art director to develop the brand direction, strategy and art direction — establishing a strong and distinct brand personality based on Chef’s cuisine style, and developing the full suite of graphic assets and system that effectively built the foundation for KOAL’s brand expansion.

Other responsibilities also included working with external photographers and art director on photoshoot, assisting with food staging.

Custom illustration style created to work in line with the KOAL Brand System.

Texture plays a significant part of the visual language to convey dynamism, while adding more dimension to the graphics.