LINO 5th Anniversary Campaign
Art Direction, Conceptualisation, Graphic Design
2023
Photography by Benjamin Sim
Celebrating LINO, Together at the Table
Serving up elevated Italian food, LINO has been a mainstay in the local F&B scene since 2019. Its speciality lies in modern comfort Italian menu, that always has something good for everyone.
To commemorate this exciting milestone, we want to look back and celebrate LINO’s 5th Anniversary by bringing the greatest gifts to LINO’s table: our people, our food, and our shared memories.
My Role
As lead creative, I worked closely with the marketing team to conceptualise the main campaign messaging, and developed the art direction for the campaign key visual and photoshoot, as well as other branded collaterals and touchpoints to tell the story of the campaign.
Campaign Pillars
Our people
remains as the heart of LINO — we took the opportunity to give our fans a sneak peak into our upcoming specials campaigns with a Chef’s Table event, hosted by our head chef, Chef Dalton. This allowed us to give thanks to our community that helped built LINO.
Our food
is one of the contributing reasons to our success. To celebrate, our chefs developed an exclusive dessert pizza that will be given out for free as part of this campaign to show our appreciation to our diners that has enjoyed our menu year after year.
Our shared memories
from our diners will help to drive our social media, and in the process amping up user-generated content (UGC) to boost LINO’s social media presence.
Campaign Key Visual + Collaterals
Custom anniversary enamel pin created for front-of-house staff to adorn on their uniform as an additional branded campaign touchpoint.
Social media collaterals featuring our campaign photoshoot and key visuals to drive campaign awareness.
